The Housing Hub is the go-to location for people with disability who are looking for accommodation across Australia, and for providers of accessible housing to market their properties. People with disability have the right to have choice and control over where they want to live and who they want to live with. Housing Providers need to market the vacancies in their properties to attract tenants, and tenants can choose which properties they want to live in.

Marketing Property Guide

This guide will help you market your property for prospective tenants.

Stand out from the crowd

First impressions are everything. You want potential tenants to look at your advertisement, think of themselves in the property and say: "I would like to live here".

The best way to make a good first impression is with great photos that will make your property attractive and memorable. It's also important to provide enough detailed information about the property, including location, property features, accessibility, design specifications, supports available on site and when applicable a description of other tenants residing at the property including their age range, gender and interests while being careful to maintain their privacy.

Getting the best photos

Photos should be clear, show multiple areas of the property, indoor and outdoor, and accurately represent the property. To get the best photos try following the tips below:

Have a look at this guide for high quality images on Housing Hub listings

  • Use a professional photographer 
  • Include all areas of the property;  an external shot, bedroom, bathroom, living area and kitchen
  • Include as much light as possible
  • Make sure the property is clean and tidy
  • Include photos that highlight features of the property that will appeal to potential tenants, such as adjustable-height benches, smart home technology or a raised garden bed
  • Remember to consider the privacy of your existing tenants
  • Take photos at eye level, looking straight across the room
  • Property image dimensions are 1118px width by 420px height, uploading images at this size will ensure they appear at the best quality. 

Make sure you complete fields for your listings

When potential tenants are searching the Housing Hub they usually filter for certain information. If you don’t have all the fields completed, you could be spending a lot of time managing enquiries from people who really aren’t right for your property, while the perfect tenants are missing your listings!

Make sure you only get quality enquiries. Check that you have clearly selected these key fields: 

  • Is the whole home available for the prospective tenant (and their family), or is the vacancy for a room in a shared home?
  • Is a support provider engaged to deliver support in the home, or can a tenant bring their own support team with them?

What accessible features does the home include? Is it suitable for a tenant who uses a wheelchair? Is it suitable for a tenant with sensory impairments? 

Writing tips

You are selling the property to potential clients as their new home. For some people, this will be the first time they have taken steps to live independently. 

Start with an attention-grabbing headline – this is your best chance to get the interest of potential tenants. While “one vacancy is available in one of the three units on a property in Brighton” does contain lots of information, it doesn’t grab attention in the same way as “Live by the bay”.

Once you have enticed potential tenants to click through to your listing, there is plenty of scope  on the Housing Hub website to provide all the details of the property.

The “Description” field is the place to really market your property to your potential tenants. 

Be clear – short sentences with simple words or dot points are best.

Here's an example:

  • Brand new, spacious one-bedroom units
  • Six units in quiet residential setting
  • Close to public transport and shops
  • Fully accessible SDA units
  • On-site support staff
  • Smart technology

Make sure that your words are inclusive and avoid anything that might be discriminatory, such as “female applicants only” or “must be ambulant”.

Try and give an impression of what it ‘feels’ like to be in the house and to live there. For example, existing tenants like to cook dinner together 3 nights a week. Or, existing tenants both work full time and have active social lives outside of the home. You don’t have to give personal information but this can help people understand how the household works. 

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Privacy

In your listing, it is important that you do not include information that might identify any of the current tenants. Ensure that the photos you use with your listing don't include any tenant's personal items or photos, specific location details such as a street sign, a car number plate or a letterbox.

Floor plan and maps

Including a floor plan in the listing as one of the images is a great way for potential tenants to understand the vacant space and how it fits into the property as a whole. If there are multiple rooms at the property, it would be useful to circle the room or rooms that are available.

It is also important to list community facilities that are close to the property.  This can include anything from the nearest train station, accessible tram stop, hospital, medical practice, park or shopping centre. The distance from each location to your property will be automatically calculated and locations pins will be added to a map as demonstrated in the image below.

If you have a PDF brochure or document relating to the listing you can also upload it.

If you need any help with your listings, our Consultants can help. You can reach out to them by completing the form on this page. 

Housing Hub Provider Plans

To list more than two properties on the Housing Hub website, Housing Providers are required to sign up to a paid Housing Hub Provider Plan. This is a paid subscription that allows providers to list properties and receive enquiries from Housing Seekers. You can learn more about the Plans and register for the service now through your Provider Portal.

Provider Plans

Was this article helpful?


Update your listings

Are your listings up to date?

Log in now to add photos, a floor plan, or more details so Housing Seekers can easily find your property. 

The Housing Hub is the go-to location for people with disability who are looking for accommodation across Australia, and for providers of accessible housing to market their properties. People with disability have the right to have choice and control over where they want to live and who they want to live with. Housing Providers need to market the vacancies in their properties to attract tenants, and tenants can choose which properties they want to live in.

Marketing Property Guide

This guide will help you market your property for prospective tenants.

Stand out from the crowd

First impressions are everything. You want potential tenants to look at your advertisement, think of themselves in the property and say: "I would like to live here".

The best way to make a good first impression is with great photos that will make your property attractive and memorable. It's also important to provide enough detailed information about the property, including location, property features, accessibility, design specifications, supports available on site and when applicable a description of other tenants residing at the property including their age range, gender and interests while being careful to maintain their privacy.

Getting the best photos

Photos should be clear, show multiple areas of the property, indoor and outdoor, and accurately represent the property. To get the best photos try following the tips below:

Have a look at this guide for high quality images on Housing Hub listings

  • Use a professional photographer 
  • Include all areas of the property;  an external shot, bedroom, bathroom, living area and kitchen
  • Include as much light as possible
  • Make sure the property is clean and tidy
  • Include photos that highlight features of the property that will appeal to potential tenants, such as adjustable-height benches, smart home technology or a raised garden bed
  • Remember to consider the privacy of your existing tenants
  • Take photos at eye level, looking straight across the room
  • Property image dimensions are 1118px width by 420px height, uploading images at this size will ensure they appear at the best quality. 

Make sure you complete fields for your listings

When potential tenants are searching the Housing Hub they usually filter for certain information. If you don’t have all the fields completed, you could be spending a lot of time managing enquiries from people who really aren’t right for your property, while the perfect tenants are missing your listings!

Make sure you only get quality enquiries. Check that you have clearly selected these key fields: 

  • Is the whole home available for the prospective tenant (and their family), or is the vacancy for a room in a shared home?
  • Is a support provider engaged to deliver support in the home, or can a tenant bring their own support team with them?

What accessible features does the home include? Is it suitable for a tenant who uses a wheelchair? Is it suitable for a tenant with sensory impairments? 

Writing tips

You are selling the property to potential clients as their new home. For some people, this will be the first time they have taken steps to live independently. 

Start with an attention-grabbing headline – this is your best chance to get the interest of potential tenants. While “one vacancy is available in one of the three units on a property in Brighton” does contain lots of information, it doesn’t grab attention in the same way as “Live by the bay”.

Once you have enticed potential tenants to click through to your listing, there is plenty of scope  on the Housing Hub website to provide all the details of the property.

The “Description” field is the place to really market your property to your potential tenants. 

Be clear – short sentences with simple words or dot points are best.

Here's an example:

  • Brand new, spacious one-bedroom units
  • Six units in quiet residential setting
  • Close to public transport and shops
  • Fully accessible SDA units
  • On-site support staff
  • Smart technology

Make sure that your words are inclusive and avoid anything that might be discriminatory, such as “female applicants only” or “must be ambulant”.

Try and give an impression of what it ‘feels’ like to be in the house and to live there. For example, existing tenants like to cook dinner together 3 nights a week. Or, existing tenants both work full time and have active social lives outside of the home. You don’t have to give personal information but this can help people understand how the household works. 

Unknown format

Privacy

In your listing, it is important that you do not include information that might identify any of the current tenants. Ensure that the photos you use with your listing don't include any tenant's personal items or photos, specific location details such as a street sign, a car number plate or a letterbox.

Floor plan and maps

Including a floor plan in the listing as one of the images is a great way for potential tenants to understand the vacant space and how it fits into the property as a whole. If there are multiple rooms at the property, it would be useful to circle the room or rooms that are available.

It is also important to list community facilities that are close to the property.  This can include anything from the nearest train station, accessible tram stop, hospital, medical practice, park or shopping centre. The distance from each location to your property will be automatically calculated and locations pins will be added to a map as demonstrated in the image below.

If you have a PDF brochure or document relating to the listing you can also upload it.

If you need any help with your listings, our Consultants can help. You can reach out to them by completing the form on this page. 

Housing Hub Provider Plans

To list more than two properties on the Housing Hub website, Housing Providers are required to sign up to a paid Housing Hub Provider Plan. This is a paid subscription that allows providers to list properties and receive enquiries from Housing Seekers. You can learn more about the Plans and register for the service now through your Provider Portal.

Provider Plans

Was this article helpful?


Update your listings

Are your listings up to date?

Log in now to add photos, a floor plan, or more details so Housing Seekers can easily find your property.