The Housing Hub is the go-to location for people with disability who are looking for accommodation, and for providers of accessible housing to market their properties. With the National Disability Insurance Scheme (NDIS), people with disability now have greater choice and control over where they want to live and who they want to live with.
Housing providers now need to market the vacancies in their properties to attract tenants, and tenants are now able to choose which properties they want to live in.
This guide will help you market your property for prospective tenants.
First impressions are everything. You want potential tenants to look at your advertisement, think of themselves in the property and say: "I would like to live here".
The best way to make a good first impression is with great photos that will make your property attractive and memorable. It's also important to provide enough detailed information about the property, including location, property features, accessibility, design specifications, supports available on site and when applicable a description of other tenants residing at the property including their age range, gender and interests while being careful to maintain their privacy.
Photos should be clear, show multiple areas of the property, indoor and outdoor, and accurately represent the property. To get the best photos try following the tips below:
You are selling the property to potential clients as their new home. For some people, this will be the first time they have taken steps to live independently.
Start with an attention-grabbing headline – this is your best chance to get the interest of potential tenants. While “one vacancy is available in one of the three units on a property in Brighton” does contain lots of information, it doesn’t grab attention in the same way as “Live by the bay”.
Once you have enticed potential tenants to click through to your listing, there is plenty of scope on the Housing Hub website to provide all the details of the property.
The “Description” field is the place to really market your property to your potential tenants.
Be clear – short sentences with simple words or dot points are best.
Here's an example:
Make sure that your words are inclusive and avoid anything that might be discriminatory, such as “female applicants only” or “must be ambulant”.
In your listing, it is important that you do not include information that might identify any of the current tenants. Ensure that the photos you use with your listing don't include any tenant's personal items or photos, specific location details such as a street sign, a car number plate or a letterbox.
A recent REINSW newsletter states: “Landlords must obtain tenants' prior written consent to publish photographs or video recordings of premises including property interiors for advertising purposes which may show tenants’ possessions”. This will be enforced in NSW from March 2020 and shortly afterwards in VIC. Even with written consent given, care should be taken not to include personal photographs or other belongings in photographs or video recordings which are identifying.
Including a floor plan in the listing as one of the images is a great way for potential tenants to understand the vacant space and how it fits into the property as a whole. If there are multiple rooms at the property, it would be useful to circle the room or rooms that are available.
It is also important to list community facilities that are close to the property. This can include anything from the nearest train station, accessible tram stop, hospital, medical practice, park or shopping centre. The distance from each location to your property will be automatically calculated and locations pins will be added to a map as demonstrated in the image below.
If you have a PDF brochure or document relating to the listing you can also upload it.